Analytics Leaders Summit – Indonesia Edition,

Oct 19-21, 2016 at the Le Grandeur Hotel, Jakarta – Indonesia

DAY 2 : 20 OCTOBER 2016

08.10 - 09.10
Registration / Networking Breakfast
09.10 - 09.25
09.25 - 09.55
“Delivering Customer Centricity through Data Analytics”
Leveraging Data Analytics to deliver customer centricity will speak about the key tenets that are needed to cater to customer expectations, needs, and experiences and how data-driven insights and actions can engage with customers to enable the new mandate of customer centricity.
Deep Thomas, Chief Executive Officer - Fortune 500 Companies, India .
Q&A Sessions
09.55 - 10.25
I know I’m wasting half my marketing dollars, the problem is I don’t know which half” John Wanamaker (July 11, 1838 – December 12, 1922)
  • Where does analytics “fit” within the organisation, and the implications of reporting lines
  • Consideration of the customer lifecycle - from acquistion through deepening etc
  • How to pick the analytical “winners” amongst the abyundant choices of where to expend effort
George Haylett, Industry Expert – Hong Kong
Q&A Sessions
10.25 - 10.55
Networking Tea - Break
10.55 - 11.25
  • Progression of Analytics: from Descriptive to Prescriptive and the business impact
  • Strategy and Analytics: 2 sides of the same coin?
  • Should we let the data speak for itself: when, why, and how?

Tibadee Suraswadi, Vice President, Customer Analytics & Intelligence – Siam Commercial Bank, Thailand

Q&A Sessions

11.25 - 11.55

“Case Study: How analytics is used to shape the insurance industry?”

Dr. Keet Peng (KP) Onn, President Director – PT. Aegon Marketing Services, Indonesia

Q&A Sessions

11.55 - 12.15
Andrew Mckinley - Magic Show
12.15 - 01.15
Panel Discussion: “Predictive analytics revolutionizing retail/e-tail economy.”.”
  • U Using predictive analytics to understand customer behaviour.
  • Using Data Analytics to Protect Revenue.
  • Understanding consumer behaviour (online & offline) to gain a complete picture of customers to increase your ROI
  • What’s not in the basket that should be.
  • Is cognitive analytics a game changer for retailers?
  • Insights into optimal product mix.
Chair: Mike Sherman, Marketing, Customer Insight, and CRM/Big Data Expert, Hong Kong


  • Doan Siscus,Head of BI, Analytics and CLM - OLX, Indonesia
  • Ashish Gupta, Manager (Data Analytics) – Walmart Inc, India
  • Reynazran Royono, Founder & CEO at Snapcart
  • Dr. Aditya Galih Prihartono, Industry Expert, Indonesia
01.15 - 02.15
Networking Luncheon
02.15 – 02.45

DBS journey in being more Contextual towards Customers

  • How DBS Bank is using data, analytics and human centered design
  • How they transform interaction from product- push to customer centric ‘pull’ interaction with a view to making banking joyful
  • Building long term engagement with our customers
Fredric Fanthome, Head Regional Analytics COE and Strategic Initiatives – DBS Bank, Singapore .
Q&A Sessions
02.45 - 03.15
7 Tips for Predicting Customer Credit Risk

Making predictions is easy if we have data. But how good are our customer credit risk predictions? Are we using relevant data for our analysis? Have we segmented and profiled our customers? This talk will present some tips on predicting customer credit risk.

Dr Carol Hargreaves, Industry Expert & Former Chief of Business Analytics, Australia .
Q&A Sessions
03.15 - 03.30
Andrew Mckinley - Magic Show
03.30 - 4.30

Panel Discussion: “Predictive Analytics is changing the industries mindset?”

  • Using Predictive Analytics to Understand Customer Behaviour
  • Predictive Analytics with customer engagement
  • Making decisions in real time
  • The need for Real Time customer feedback
  • How to overcome issue of data protection when using analytics

Chair: Dr. Keet Peng (KP) Onn, President Director – PT. Aegon Marketing Services, Indonesia


  • Arif Setiawan, Head of CVM Analytics & Insights – Indosat Ooredoo, Indonesia
  • Mauludi Rachman, Head of Existing Customer Marketing & Customer Insights - PT AIA Financial, Indonesia
  • Tibadee Suraswadi,Vice President, Customer Analytics & Intelligence – Siam Commercial Bank, Thailand
  • Mohammad Guntur, SVP Enterprise Data Management Bank Mandiri, Indonesia
04.30 - 04.45

End of Day 2 / Closing Remarks

Abeed Rhemtulla, Managing Director - Enigma Consulting Group

04.45 onwards

Networking Tea-Break