EnigmaCG (Europe) privacy & cookies policy

At EnigmaCG Limited (“Analytics Leaders Summit”) we are committed to protecting and respecting your privacy. We hold, as with most businesses, personal information about our customers and people who may be interested in our products and services.

This privacy policy explains the type of information we process, how that processing may affect you and your rights.

EnigmaCG will occasionally update this privacy policy. We will post a notice of any material changes on our website prior to implementing the changes, and, where appropriate, notify you using any of the contact details we hold for you for this purpose. We encourage you to periodically review our policies to be informed of how we use your information. Our Data Protection Officer can be contacted at gdpr@enigma-cg.com. Any questions regarding this policy and our privacy practices should be sent by email to Enigma CG, gdpr@enigma-cg.com or by writing to Head of Legal, New Bond House, 124 New Bond Street, London, W1S 1DX If you wish to make a complaint about how we use your information, please contact us at gdpr@enigma-cg.com and we will do our best to help. If you are still unhappy, you can contact the appropriate data protection supervisory authority. The UK Information Commissioner’s Office can be contacted via their website.

Please see the Definitions section for definitions of terminology used in this Privacy Policy.

About Us

EnigmaCG is a company registered in England and Wales under company number 10248608, whose registered address is at 71-75 Shelton Street, Covent Garden, London, England, WC2H 9JQ. EnigmaCG collects or receives your data under this privacy policy as a data controller for the purposes of EU Data Protection Legislation. The following EnigmaCG companies act as data processors on behalf of Enigma Consulting Group Sdn Bhd ( Malaysia), Enigma Consulting Group Limited (Hong Kong), Enigma Global Resources (India), Enigma Consulting Group (China) and Enigma Consulting Group Pte (Singapore)as well as Analytics Leaders Summit and Enigma Data Labs hereinafter referred to as “Enigma”).

Information we collect

Collection directly from you

Most of the personal data we process about you comes directly from you for example:

Please note that we may record conversations made with our Sales, Account Management and Customer Service teams.

Automatic collection when you contact us or visit our website

We automatically collect information about you as follows:

  • our websites automatically log web log server information (please see the table below);
  • we collect data through cookies. Cookies are small pieces of information which are issued to your computer or any similar device you use to access the internet e.g. smart phone, tablet or other mobile device when you visit a website and which store and sometimes track information about you’re use of the website. Please see our cookies policy.
  • Information obtained from other sources

    We may obtain publicly available professional information about you (as detailed in the Data Processed section below) from third parties or online publications. This information is used in the following ways:

  • to ensure that the information we hold about you is accurate and up to date;
  • to ensure that we have all the information we need to provide or offer you with a product or service; and
  • to help us to provide the best service possible, in the most efficient manner.
  • Why we process your data

    This section details the information what we collect, the purpose for its collection and use, and the legal basis for the processing.

    Purpose[1] Personal data
    To provide you with Money 20/20 products and services First Name
    Last Name
    Company Name
    Job Title
    Email address
    Telephone Number
    Optional message
    We may also record any telephone conversations.
    To improve attendee experience at our events and offer products and services that better meet your needs. Event sessions attended
    Traffic flow at Event
    To respond to your communications and to retain a record for quality and training purposes. General:
    First Name
    Last Name
    Job Title
    Company Name
    Email address
    Telephone Number
    We may also record any telephone conversations.
    To ensure network and information security. Web log server information:
    IP address
    Browser type and operating system
    Pages visited during your visit
    source of your access to our website (e.g. the website or URL (link) which referred you to our website.
    To monitor the performance of our website and improve user experience Web log server information (see above)
    To contact you or to stay in touch with you about our products and services. General: First name
    Last name
    Company Name
    Email address
    Telephone Number
    We may also record any telephone conversations.
    To send you confirmation and further Event information. We will also use your name at the event to confirm attendance and ensure your health and safety when you attend in person. General: First name
    Last name
    Company Name
    Email address.
    Informing our product and services strategy to enhance and personalise our customer experience and offerings.
    Informing our marketing strategy to ensure our communications with you are relevant.
    First name
    Last Name
    Job Title
    Email address
    Telephone Number
    Responses to questions on our products, services and industry.
    To determine your interest in our products and services. First name
    Last Name
    Job Title
    Company Name
    Email address
    Telephone Number
    Authorised User Log-in Details (Email address and password)
    Your engagement with our website, content, products and services

    Special Categories of Personal Data

    We collect dietary restrictions to ensure that you have the best experience at our events. This information may allow inferences regarding your religion or health. Please only provide this information if you consent to its use for the intended purpose.

    We otherwise do not knowingly or intentionally collect special categories of personal data from individuals and we request that you please do not submit special categories of personal data to us.

    How we share your data

    We share your data in the manner and for the purposes described below:

    Explaining more about direct marketing and profiling

    How we use personal information to keep you up to date with our products and services

    We may use personal information to let you know about Enigma CG products and services that we believe will be of interest to you. We may contact you by email, post, or telephone or through other communication channels that we think you may find helpful. In all cases, we will respect your preferences for how you would like us to manage marketing activity with you.

    How you can manage your marketing preferences

    To protect privacy rights and to ensure you have control over how we manage marketing with you:

  • we will take steps to limit direct marketing to a reasonable and proportionate level and only send you communications which we believe may be of interest or relevance to you;
  • you can ask us to stop direct marketing at any time - you can ask us to stop sending email marketing, by following the 'unsubscribe' link you will find on all the email marketing messages we send you. Alternatively you can contact us at gdpr@enigma-cg.com. Please specify whether you would like us to stop all forms of marketing or just a particular type (e.g. email); and
  • you can change the way your browser manages cookies by following the settings on your browser as explained in our cookies policy.
  • When and how we undertake profiling and analytics

    In order to understand your interest in our products and services and/or to ensure that we only send you communications which we believe may be of interest or relevance to you we analyse your engagement with our website, content, products and services. For example, your level of engagement or a specific topic of engagement will lead us to infer what is of most interest to you and if you we may offer you similar further content or related services. Data Retention

    We retain your information for no longer than necessary for the purpose for which it was collected. In determining how long your information will be stored, we will consider:

    Geographic Data Transfers

    EnigmaCG may need to transfer your personal data outside the EEA to provide the best service possible to our customers and in the most efficient manner. In all instances, we take steps to ensure that transfers of personal information are in accordance with applicable law and carefully managed to protect your privacy rights and interests and transfers are limited to countries which are recognized as providing an adequate level of legal protection or where we can be satisfied that alternative arrangement are in place to protect your privacy rights. To this end:

  • where we transfer your personal information outside the EnigmaCG or to third parties who help provide our products and services, we obtain contractual commitments from them to protect your personal information.

  • Data Subjects' Rights within the EEA

    In the EEA, data subjects have the following rights:

    You have a right to lodge a complaint with your local supervisory authority if you have concerns about how we are processing your personal information. We ask that you please attempt to resolve any issues with us first, although you have a right to contact your supervisory authority at any time.

    Do not Track

    Some browsers offer a “do not track” (“DNT”) option. For information about Do Not Track, please visit www.allaboutdnt.org.

    At this time we do not respond to DNT signals. For information on how to block and opt out from tracking technologies used on our website, please see our cookies policy (below).

    Third Party Websites

    Please be aware that EnigmaCG does not control and is not responsible for websites that are referred to or linked from its own websites and that use of your personal information on these websites is not subject to this Privacy Policy.


    To access certain parts of the EnigmaCG websites, we may require you to register and provide certain information about yourself.

    You are reminded that where you register you agree to:

    We are concerned to protect the privacy of children. We do not knowingly contact or collect information from persons under the age of 18. The website is not intended to solicit information of any kind from persons under the age of 18.


    Compliance with a legal obligation - processing is necessary to ensure we comply with our legal and regulatory obligations

    Consent – you have given specific consent to the processing of your personal data.

    Data Controller – the entity that determines the purposes and means of processing personal data

    EEA – the European Economic Area which comprises countries that are members of the European Union and Norway, Iceland and Liechtenstein.

    Identifiable natural person - a person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person

    Legitimate Interests - processing is necessary for our or a third party’s legitimate interests in carrying on, managing and administering our respective businesses effectively and properly (except where our or the third party’s interests are overridden by your own interests, rights and freedoms).

    Performance of a Contract – processing is necessary to carry out our contractual duties, exercise our contractual rights or otherwise perform our Contract with you, or to take steps at your request to enter a Contract.

    Personal Data - any data relating to an identified or Identifiable Natural Person.

    Processing - means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction any

    Special categories of personal data - personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, genetic or biometric data processed for the purpose of uniquely identifying a natural person, data concerning Vital Interests – processing necessary protect an interest which is essential for the life of the data subject or that of another natural person.

    Cookies Policy


    [1] Where Legitimate Interest is the processing Ground, the legitimate interest is provided in the Purpose column.